The human eye is naturally drawn to faces. Luckily, you can consult specialists at digital marketing agencies that will help you define and introduce your products to customers by highlighting how’s your product is different and why they should care about it.
Identifying your unique value proposition can be challenging if you didn’t start your business having it in mind. If your unique selling point is that your products are sourced from renewable materials, explain why that’s important to your brand. For example, if your unique selling point is a lenient returns policy, focus on why you have a lenient returns policy. Include a unique value propositionįind your company’s unique selling point and draw attention to it by building your About Us page around it. The following elements are merely a handful of things that can help you do just that. Depending on your industry specifics, there may be more things that you’d like to include to assert your brand’s position in the market. If you’re not sure where to start, here are a few suggestions that make amazing elements of any About Us Page.īut remember that this list is by no means extensive. Your About Us page can be made up of whatever you feel is the most important things to your brand. So now that you know the effect a good About Us page can have, read on to see what you need to include into yours! It’s one of the many About Us page examples that somewhat uses psychology to its advantage. Just like their website, product packaging, and website copy, there’s nothing that’s obnoxiously loud or distracting – it’s just darn good – like their product. They’ve used a minimalistic photoshoot, with all employees dressed in similar tones and styles to highlight the brand’s image.
Goat Story creates unique coffee accessories for coffee lovers of all kinds. Your About Us page is a great place to affirm exactly who you are and the way you want to be perceived by the world. Besides, if people have met similar hardships and triumphs as your brand, they’ll be naturally attracted to your story.
Your unique story is what sets yourself apart from the competition and your About Page is the place you can highlight the most important difference. Your About Us page is a great place to tell this. No one else is running a business like yours for the same reasons that you are. So it’s crucial to create a page that capitalizes on the curiosity of your potential customers. An About Us page quenches all three of these thirsts. They also love stories and learning more about the brand itself. People are naturally curious, and not only about the products. On average, more people visit an About Us page than just about any other page on your website. If you’re still not sure whether you need this page on your website, here are a few more reasons why working on it is a good idea: 1. Why you need an About Us pageĪn About Us page is crucial when building relationships with your customers. If they can relate to the same values, hardships or victories that you’ve faced, you’ll start to build that rapport. Telling a story on your About Us page is a great way to build trust with your potential customer.īecause after reading it, your customers are more emotionally invested in your brand. Two short paragraphs clearly define what the brand is all about – product design, sustainability, and performance. Take a look at About Us page by the yoga mat company Form. So let’s jump straight in! What is an About Us pageĪn About Us page gives online shoppers insight into your brand and the people behind it.
The role an About Us page plays in your brand image.This article will go over this idea in more detail, concentrating on: It’s about why you’re the best person to solve your customer’s problem.Īnd in the world of ecommerce, that’s what you’re doing – building trust and providing a product that solves a customer’s problem. It’s about why a customer should emotionally invest in your brand. An About Us page that focuses on your ecommerce brand – what a crazy idea!īut consider this – an About Us page isn’t just about you or your company. The main problem you see on the average ecommerce About Us page is that it’s totally dedicated to talking about the company.
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